Why Meaningful Connections Are at the Heart of What We Do

Owner and CEO kristin marcum poses with ECPR Texas founder Elizabeth Christian

Discover how meaningful connections shaped the journey of Kristin Marcum, CEO of ECPR Texas. Reflecting on 30 years of success in public relations, Kristin highlights the power of relationships in building businesses, communities, and a life worth celebrating. Explore ECPR Texas’ commitment to connecting clients, colleagues, and the community through genuine partnerships and impactful collaboration.

Navigating the TikTok Debate: What Businesses and Leaders Need to Know

a person holding an iphone that features the TikTok app

The debate surrounding TikTok’s future in the United States is raising critical questions for businesses, creators and community leaders. As policymakers weigh privacy and national security concerns, the possibility of a TikTok ban or stricter regulations underscores the need for organizations to reduce their dependency on one platform and switch to a more comprehensive strategy.

ECPR Texas promotes Levente McCrary to chief operating officer

Levente McCrary, chief operating officer at ECPR Texas

ECPR Texas proudly announces the appointment of Levente McCrary as chief operating officer, effective Jan. 1, 2024. A seasoned professional with 20 years of experience in public relations, McCrary has been an integral part of ECPR Texas since December 2009. In this new role, she will serve as the right hand to ECPR Texas CEO Kristin Marcum, overseeing the daily operations, administration, culture, consistency and quality of ECPR Texas.

Over the last few years, ECPR Texas has undergone a digital transformation.

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Since ECPR was founded more than 25 years ago, a lot has changed about how we serve our clients. 

When I first joined the team, I spent hours standing at a fax machine and hand-delivering press releases. 

Decades later, our clients still come to us with significant opportunities and challenges. They’re eager for their stories to be heard, and they want better connections in their communities and industries.

Although some of these goals are the same today, many of the tools we have are new. 

Tips and Tweets: How to Write for Social Media Platforms in 2023

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Social media content plays a crucial role for businesses and organizations aiming to communicate with their current audiences and interact with potential new followers. Across different platforms, individuals may engage in networking opportunities, read up on current events or share photos and videos to connect with others.

5 Meeting Etiquette Reminders for Successful Business Communication

Regardless of the industry you find yourself in, you likely have recurring meetings on your calendar, either in-person or virtual. Meetings provide time to connect with your coworkers, present new ideas to a client or have a conversation with a prospective client. Proper meeting etiquette can make a difference in determining the success of a meeting.

From press to posts: Best practices for sharing earned media on social media

If you’ve recently earned some great media coverage for your business or brand, congratulations! You’ve just achieved something that many companies strive for but don’t always attain. But don’t stop there. To make the most of your earned media, you need to share it on social media. Here are some tips on the best ways to do that. 

The rise of Austin as a top social media influencer destination

Looking for a new location to host your next influencer marketing campaign? Look no further than Austin, Texas! With its thriving creative community, Instagrammable locations, and influencer-friendly businesses, Austin is the perfect destination to connect with social media influencers and reach a wider audience. Check out our latest blog post to discover the top 5 reasons why Austin is the ideal spot for your next campaign.

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