Southwest Airlines: Wanna get away? You can’t! An expert in crisis communication explains what they are still doing wrong
Like thousands of families across the country, ours was impacted by what U.S. Transportation Secretary Pete Buttigieg has called a “meltdown” of Southwest Airlines’ system.
Founder-owned, Austin-based PR firm sells to longtime president after 27 years
AUSTIN, Texas—Elizabeth Christian Public Relations (ECPR), an Austin-based public relations firm led by Elizabeth Christian since its founding in 1995, has been acquired by longtime firm president Kristin Marcum.
Winning means sharing your insights, not just your announcements, with journalists
Our clients entrust us daily with sharing their stories broadly across audiences, including their local communities and key stakeholders. They also look to us to advise on how best to position their brand as leaders in their communities and experts in their fields—in support of business wins. The key to doing this is gaining local […]
Diligent work of our healthcare clients
Few have faced greater challenges over the last two years than those working in healthcare. The pandemic has reinforced the value of quality care, and we are thankful to have had the opportunity to tell their stories. For example, St. David’s HealthCare has been on the frontlines of treating COVID-19 patients, including a 24-year-old woman […]
My adventure on MetroRapid Bus 803
Like many Austinites, I have been anxiously awaiting the first Austin FC home game. And, given our role in bringing this professional soccer team to Austin, I was even more excited for June 19 to hurry and get here. Thanks to Austin FC and Capital Metro, I knew I needed to figure out how best […]
MLS2ATX to Austin FC a winning campaign
Long before Austin FC became a reality—much less a western conference finalist—and before season tickets sold out in record time, having a Major League Soccer club in Austin was just a dream. It took years of strategy, planning, communications and community collaboration, and ECPR Texas was honored to be a part of the bigger team that helped make our city’s first major league franchise a reality. Here’s how we did it.
What to consider when considering national PR
Like politics, all news is local—but it’s also all national. What does that mean? Let’s discuss. Over the past several months, Elizabeth Christian Public Relations (ECPR) has started working with multiple clients with national operations and interests. As an agency that has been known to focus on Texas, we have still had reason to work […]
Virtually impeccable: Best practices, creative approaches helped us hire up
What a different experience it is to interview people virtually! You don’t get to shake their hand to gauge that telltale sign of confidence. You rely on smooth internet experiences, and you’re constantly talking over other people because you’re all trying to say something meaningful. ECPR was recently looking to hire for four positions—two which […]
The improbable goals mean the most
April 17, 2021, was a day many in the Austin community had been waiting on for years. It’s a day I knew would happen and thought would never happen at the same time. For the team at ECPR, the “MLS2ATX” journey started with a meeting with a potential new client almost four years ago to […]
Three big communication lessons from 2020
This past year—the 25th for ECPR—has taught the world myriad lessons about life, information, community, business and ourselves. The pandemic broke a lot of things and revealed the cracks in many others. But as some things crumbled away, others were revealed: truisms, worthy virtues and prevailing wisdom. As professional communicators, we found ourselves at the […]