Looking back, looking forward

By Meg Meo When my retirement was announced earlier this year, little did I know how our world would change by now. COVID-19 has turned everything upside down. My plans haven’t changed, but I do regret leaving our dear ECPR team at a time like this. Allow me a short reflection. I’m so grateful for […]

Social togetherness: Four ways to put your social media to work

In a time of rapid change and uncertainty, people gather information any way they can. And, in an era when social media rules, your customers turn to your digital channels for answers as well. Consider what they will find valuable—facts, guidance and connection—and keep that in mind for your online engagement strategy. Here are four […]

We’re adapting. It’s how we connect.

This is undoubtedly a moment unlike we’ve ever seen. That said, we’ve weathered other big challenges alongside the Texas business community, and we will come through this together. While many urgent matters show up at your doorstep seemingly every hour, it’s important to take a broad view on the biggest picture of your communications, which […]

How major league soccer came to Austin | The story of Austin FC

It’s incredible to look back and see how our local campaign to bring Major League Soccer to Austin grew into the city’s first full-fledged major league sports team, and one complete with pyrotechnics, famous celebrity owners and all the hoopla and fanfare that accompanies pro sports.

Social media is the new form of customer service

“Let’s be careful on social media. We don’t want our customers getting in the habit of expecting a response.” Read that last sentence again. “We don’t want our customers getting in the habit of expecting a response.” We get it. Responding to customers on social media is hard work. You have to regularly monitor your […]

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