Looking back, looking forward
By Meg Meo When my retirement was announced earlier this year, little did I know how our world would change by now. COVID-19 has turned everything upside down. My plans haven’t changed, but I do regret leaving our dear ECPR team at a time like this. Allow me a short reflection. I’m so grateful for […]
Social togetherness: Four ways to put your social media to work
In a time of rapid change and uncertainty, people gather information any way they can. And, in an era when social media rules, your customers turn to your digital channels for answers as well. Consider what they will find valuable—facts, guidance and connection—and keep that in mind for your online engagement strategy. Here are four […]
We’re adapting. It’s how we connect.
This is undoubtedly a moment unlike we’ve ever seen. That said, we’ve weathered other big challenges alongside the Texas business community, and we will come through this together. While many urgent matters show up at your doorstep seemingly every hour, it’s important to take a broad view on the biggest picture of your communications, which […]
How major league soccer came to Austin | The story of Austin FC
It’s incredible to look back and see how our local campaign to bring Major League Soccer to Austin grew into the city’s first full-fledged major league sports team, and one complete with pyrotechnics, famous celebrity owners and all the hoopla and fanfare that accompanies pro sports.
Nonprofits are selfless and should remember to tell their story
National Nonprofit Day is August 17, a time to recognize not only the nonprofit primary altruistic goals (research, aid, service) but also acknowledge the positive impact on our communities.
Humor and joy play a key role in PR culture
Embracing humor and joy in the workplace will make you a happier person, and perhaps you’ll live longer.
Social media can be the best tool you have in a crisis
The next time a crisis strikes, it might seem like the safe solution is to stay quiet or say as little as possible. But social media never sleeps.
Social media is the new form of customer service
“Let’s be careful on social media. We don’t want our customers getting in the habit of expecting a response.” Read that last sentence again. “We don’t want our customers getting in the habit of expecting a response.” We get it. Responding to customers on social media is hard work. You have to regularly monitor your […]
The importance of being there (wherever “there” is)
Whether it’s across the city, the state or the globe, being there for a client sometimes means literally being there.
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