The Essential Journey to Your Business’ Core: Unveiling the Power of Your “Why”
In the dynamic world of business, standing out from the crowd is not just an advantage, it’s a necessity.
At ECPR Texas, we are committed to guiding companies through the journey of uncovering their foundational “why.” Inspired by the insights of Simon Sinek’s “Find Your Why,” we recently led a workshop for a forward-thinking organization that was eager to connect more deeply with its core purpose.
Ballet Austin & ECPR Texas gets POE-tic during SXSW: Partnership with Virtigo Pictures sets the stage for integrated marketing campaign
Ballet Austin’s recent partnership with Austin-based virtual production company Virtigo Pictures set the stage for an integrated marketing campaign featured in AdWeek. Ballet Austin and Virtigo Pictures used a giant, curved LED screen with virtual environments built with Unreal Engine technology, to create the cinematic trailer for the World Premiere of Stephen Mills’ POE / A Tale of Madness. The ballet, which premiered on March 22, explores the tragic life and macabre works of American writer and poet Edgar Allan Poe.
Behind the Headlines: Balancing Growth and Preservation in Austin: The Stop Fitzhugh Concert Venue Coalition’s Fight for Sustainable Development
In a city like Austin that is experiencing booming growth while trying to maintain its natural beauty and uniqueness, finding harmony between progress and preservation is essential.
The Stop Fitzhugh Concert Venue Coalition started from modest origins—with a small group meeting at a brewery to discuss a proposed concert venue. So how did we do it?
Unlocking Career Growth: How Mentorship Can Guide Your Professional Journey
Picture this: you’re at a crossroads in your professional life, unsure which path to take next. Mentorship is like having a secret weapon in your career arsenal to navigate the next step. It’s support that can often be overlooked and underutilized.
How to build a strong foundation for corporate philanthropy
As companies navigate how to promote volunteerism and charitable giving, teams should be educated about corporate philanthropy to meet business goals and objectives.
Unlocking the Potential of Local Influencers and Micro-Influencers for Texas businesses
In recent years, local influencers and micro-influencers have become increasingly popular as a key component of social media marketing strategies in Texas. These individuals, who typically have smaller followings than celebrity influencers but higher engagement rates with their local community, have proven to be a valuable resource for brands looking to build their presence locally.
“How do you measure a year in the life?”
I’ve missed many things this year, from hugging my mom to seeing friends at events. I’ve also missed live music and shows. One of my long-time favorite musicals is “Rent,” where they ask: “How do you measure a year in the life?” That’s a hard thing to do in a typical year; it’s almost impossible […]
Thankful for the other kind of gratitude
By Kristin Marcum In the last few weeks of our 25th anniversary as a company, amid a year that certainly is not what we had envisioned, I am perhaps even more grateful than if 2020 had gone as planned. Yes, attending events and seeing you all in person at various meetings and luncheons would have […]
Advice to our younger selves
Truthfully, we should be celebrating girls all day, every day. From leading movements for climate change to closing gender gaps in STEM and forming coalitions with fellow girl activists around the globe, the new generation of adolescent girls is done playing around. Although we don’t have daily national holidays celebrating the strong girls in our […]
Modifying our work for the pandemic and beyond
I’ve always told anyone who’s asked that one of the most interesting parts of my job is that no two days are the same. Working in public relations is like having a bunch of different jobs all combined into one. We get to be writers, journalists, event planners and more all under the umbrella of […]
