Last week, Facebook announced the new FB Newswire as “a resource for journalists that aggregates newsworthy social content shared publicly on Facebook by individuals and organizations.”
With this launch, Facebook is positioning itself as a primary source for journalists to discover news and trends.
Below are the top three facts we recommend PR pros learn about this new service offering:
1. FB Newswire will be updated in “real time” with content from news outlets. Facebook aims to make this service a one-stop shop for journalists seeking news.
2. FB Newswire exists due to a partnership between Facebook and Storyful, a service that relies on technology and human editorial expertise to aggregate content. For Facebook, Storyful will detect “original photos, videos and status updates posted by people on the front lines of major events like protests, elections and sporting events.”
3. Storyful will select content with strong visuals, with a special emphasis on photos shared by non-journalists. This being the case, PR pros should do their due diligence and source the content of each photo from FB Newswire.
FBNEWSWIRE SHUT DOWN ON OCTOBER 18, 2016.
Do you plan to use FB Newswire to source news coverage or follow live happenings? Share with us in the comments!
Digital Strategist at Elizabeth Christian & Associates Public Relations