Orangetheory Fitness to Open 10 New Locations in Austin and Surrounding Areas

ECPR handles a variety of clients from a range of industries. We are proud to represent one of our more recent clients, Orangetheory Fitness in Central Texas.

Orangetheory Fitness (OTF) is a fast-growing, group fitness concept that uses heart-rate-monitored training to keep heart rates in a target zone. Participants burn anywhere from 500 to 1,000 calories per 60-minute training session using a variety of equipment including treadmills, rowing machines, TRX suspension training™ and free weights.

In addition to coordinating public relations and media efforts for OTF, you can spot several of our ECPR team members attending an OTF class on any given day of the week!

Orangetheory exploded onto the Central Texas fitness scene when its first store opened in 2014, and currently, OTF has studios at the Arboretum, South Park Meadows, Four Points, Avery Ranch and in Round Rock.

We’re excited to announce that OTF plans to open 10 additional locations in 2016, including studios in Central Austin (the Triangle), the Domain, Westlake, Round Rock, Leander, Lakeway, Cedar Park, Lakeline, Pflugerville and San Marcos, with additional stores planned for South Austin, Dripping Springs and College Station, among others.

To learn more about this announcement, see the recent Austin Business Journal article.

With so many University of Texas alumni at ECPR, we now not only bleed orange, but we burn orange too!

To learn more about Orangetheory, visit

-Lindsay Ketchum

Contact Us

* indicates required fields. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.