Our Core Values

Problem Solvers.
Can do.
We win.

ECPR Texas is an award-winning public relations firm in Texas

ECPR Texas is one of the largest public relations firms in Texas. An Austin-based communications firm known for projects that make a positive difference, ECPR Texas specializes in media relations, digital marketing, video production, coalition building and grassroots efforts, event planning and crisis communications.

Formerly Elizabeth Christian Public Relations, ECPR Texas was founded by Elizabeth Christian in 1995 and acquired by Kristin Marcum, a long-time employee and the firm’s president, in March 2022. 

ECPR Texas is dedicated to developing and delivering measurable communication strategies that align with our clients’ objectives.

We are dedicated to developing and delivering measurable communication strategies that align with our clients’ objectives.

We Work with brands


Austin Business Journal’s Power Players List

Austin Business Journal released their 2023 Power Players list of 110 people who wield the utmost influence in Austin. ECPR Texas is proud to have our very own owner & CEO, Kristin Marcum, make the list and have ten additional individuals we are fortunate to work with daily. Take a look at the full ECPR Texas list below.

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Connectors – A Spotify Playlist Series

Music is one of the original forms of storytelling ECPR Texas x Connectors is a playlist series on Spotify where Texas business leaders, dignitaries, community advocates and our staff amplify their story through curated playlists. As connectors at ECPR Texas, our mission is to thread the work of our clients and its leaders to showcase the difference they are making in Texas.

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Texas School for the Blind and Visually Impaired (TSBVI)

The Texas School for the Blind and Visually Impaired (TSBVI) is a leading center of educational expertise and resources for Texas students who are blind, visually impaired or Deafblind. TSBVI works in partnership with schools, families, communities, and organizations to transform outcomes for students. Like many educational institutions across the country, TSBVI was faced with critical staff shortages and a lack of new applicants. TSBVI began working with ECPR Texas in January 2023.

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Unlocking the Potential of Local Influencers and Micro-Influencers for Texas businesses

In recent years, local influencers and micro-influencers have become increasingly popular as a key component of social media marketing strategies in Texas. These individuals, who typically have smaller followings than celebrity influencers but higher engagement rates with their local community, have proven to be a valuable resource for brands looking to build their presence locally.

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From press to posts: Best practices for sharing earned media on social media

If you’ve recently earned some great media coverage for your business or brand, congratulations! You’ve just achieved something that many companies strive for but don’t always attain. But don’t stop there. To make the most of your earned media, you need to share it on social media. Here are some tips on the best ways to do that. 

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How to change the business landscape and the conversation around corporate social responsibility

It can seem daunting to break through the noise, both metaphorically and literally, of SXSW. This is where ECPR Texas can offer our local knowledge, leverage our connections, and help plan and execute a winning strategy to ensure your organization makes the most out of SXSW.

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Texas Library Association

The Texas Library Association (TLA) hired ECPR Texas in January 2022 and our solution was to form a grassroots coalition called Texans for the Right to Read and execute a public information campaign in opposition to the current push by Texas’ elected officials to ban books from Texas libraries. The goal of this coalition was to bring enough awareness to the issue that should it end up in the 88th Texas legislative session, there would be organized opposition ready to act. 

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Austin Chamber of Commerce

In March 2021, ECPR received a phone call from the Austin Chamber of Commerce looking for a couple of months of media relations help as they searched for a new internal communications lead. Given ECPR’s close relationship with the Chamber, we were happy to help one of the most valued and respected organizations in the region bridge the gap for a few months.

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How major league soccer came to Austin | The story of Austin FC

It’s incredible to look back and see how our local campaign to bring Major League Soccer to Austin grew into the city’s first full-fledged major league sports team, and one complete with pyrotechnics, famous celebrity owners and all the hoopla and fanfare that accompanies pro sports.

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Texas Access to Justice Foundation

ECPR has worked with the Foundation to increase awareness for the Texas Legislature to create additional funding streams for civil legal aid. To further the effort, ECPR has organized several press conferences at the Capitol with leaders of the Access to Justice community, members of the Texas Supreme Court and Texas legislative leaders.

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