The Greater Austin Crime Commission turned to ECPR to raise awareness of its mission to support Central Texas first responders. ECPR garnered earned media coverage surrounding the need for more police officers in Austin, as well as launching a digital media campaign to build a coalition urging city leaders to put public safety first. Warning signs show Austin is falling further behind when it comes to public safety resources. Despite increases in auto theft and homicides, lagging emergency response times, population growth and the recommendations of taxpayer-funded staffing studies, the Austin Police Department is hundreds of officers short.