The Downtown Austin Alliance has relied on ECPR for almost two decades. Among the services provided are a full range of public relations assistance, including strategic planning, media relations, community outreach and issues management. We ensure that the Downtown Alliance’s story—that it works to promote and maintain a safe, clean, attractive, accessible and fun downtown—is well understood. Why does that story matter so much? Because a thriving downtown is the heart of Austin and is the catalyst in innumerable ways for prosperity throughout Central Texas.