SXSW Interactive (SXSWi) brings thousands of people into Austin each year to network, learn about industry trends and enjoy our fair city.
This year, we’ve compiled our top four tips for making the most out of SXSW Interactive.
1. Begin each day with the end in mind. What’s your true goal for attending the festival? Whether it’s making a certain number of contacts, spreading the word about your product or learning about upcoming trends, have a clear idea of what success “looks like.” Write it down for best results!
2. Identify the time-wasters. If your goal is to network, don’t spend the first half of the day at brunch. If your plan is to see the entire festival in one day, don’t take 30 minutes to hear about a new mobile app you’re not interested in. Austin is a fun city (we live here!), but be sure to stay focused on why you’re here this week.
3. Focus on quality over quantity. Would you rather meet two solid business contacts or get introduced to 100 random people? It only takes one solid relationship to further build your brand or collaborate on a new project. Don’t be afraid to spend more time on what matters.
4. Have fun! It sounds trite, but it’s true. Don’t forget that leisure time can boost creativity. Take a hike around our beautiful greenbelt or explore the State Capitol grounds. Getting outside can prevent the feeling of being overwhelmed and reduce stress!