Video Strategy in Texas

We specialize in connecting with people and drawing out their stories.

How It Works

Video is one of the most common ways that people quickly learn about a brand, make judgements about that brand and form lasting opinions. And after producing hundreds of videos, we believe the most impactful videos feature everyday people with a compelling story to share. At ECPR Texas, we specialize in connecting with people and drawing out their stories. 

Send a note to our award-winning storytellers at We’ll discuss your idea and budget and bring your story to life.

Meet Our Clients

Our Capabilities


Behind the Headlines: Balancing Growth and Preservation in Austin: The Stop Fitzhugh Concert Venue Coalition’s Fight for Sustainable Development

In a city like Austin that is experiencing booming growth while trying to maintain its natural beauty and uniqueness, finding harmony between progress and preservation is essential.  The Stop Fitzhugh Concert Venue Coalition started from modest origins—with a small group meeting at a brewery to discuss a proposed concert venue. So how did we do it?

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Unlocking Career Growth: How Mentorship Can Guide Your Professional Journey

Picture this: you’re at a crossroads in your professional life, unsure which path to take next. Mentorship is like having a secret weapon in your career arsenal to navigate the next step. It’s support that can often be overlooked and underutilized. 

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Over the last few years, ECPR Texas has undergone a digital transformation.

Since ECPR was founded more than 25 years ago, a lot has changed about how we serve our clients.  When I first joined the team, I spent hours standing at a fax machine and hand-delivering press releases.  Decades later, our clients still come to us with significant opportunities and challenges. They’re eager for their stories to be heard, and they want better connections in their communities and industries. Although some of these goals are the same today, many of the tools we have are new. 

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Austin Woman Magazine Change Makers

Austin Woman Magazine’s inaugural Change Makers issue highlights women in Austin community who are changing the city’s landscape for the better. ECPR Texas is proud to have our very own owner & CEO Kristin Marcum alongside seven individuals we are fortunate to work with daily. Take a look at the full ECPR Texas list below.  Take a look at the full ECPR Texas list below.

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Welcome to ‘For Immediate Release,’ your essential guide to the narratives that shape our community and work. Headquartered in Austin, ECPR Texas excels in media relations, video production, digital marketing and more. Each month, we bring you impactful stories, industry insights and an intro to the movers and shakers of our dynamic community. Committed to crafting strategies that align with our clients’ goals, our newsletter offers a front-row seat to the latest trends and developments.

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Connectors – A Spotify Playlist Series

Music is one of the original forms of storytelling ECPR Texas x Connectors is a playlist series on Spotify where Texas business leaders, dignitaries, community advocates and our staff amplify their story through curated playlists. As connectors at ECPR Texas, our mission is to thread the work of our clients and its leaders to showcase the difference they are making in Texas.

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Texas School for the Blind and Visually Impaired (TSBVI)

The Texas School for the Blind and Visually Impaired (TSBVI) is a leading center of educational expertise and resources for Texas students who are blind, visually impaired or Deafblind. TSBVI works in partnership with schools, families, communities, and organizations to transform outcomes for students. Like many educational institutions across the country, TSBVI was faced with critical staff shortages and a lack of new applicants. TSBVI began working with ECPR Texas in January 2023.

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From press to posts: Best practices for sharing earned media on social media

If you’ve recently earned some great media coverage for your business or brand, congratulations! You’ve just achieved something that many companies strive for but don’t always attain. But don’t stop there. To make the most of your earned media, you need to share it on social media. Here are some tips on the best ways to do that. 

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How to change the business landscape and the conversation around corporate social responsibility

It can seem daunting to break through the noise, both metaphorically and literally, of SXSW. This is where ECPR Texas can offer our local knowledge, leverage our connections, and help plan and execute a winning strategy to ensure your organization makes the most out of SXSW.

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Texas Library Association

The Texas Library Association (TLA) hired ECPR Texas in January 2022 and our solution was to form a grassroots coalition called Texans for the Right to Read and execute a public information campaign in opposition to the current push by Texas’ elected officials to ban books from Texas libraries. The goal of this coalition was to bring enough awareness to the issue that should it end up in the 88th Texas legislative session, there would be organized opposition ready to act. 

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