Case Study

St. David’s HealthCare


With more than 117 sites across Central Texas, St. David’s HealthCare includes seven of the area’s leading hospitals and is one of the largest health systems in Texas. The organization has been recognized with a Malcolm Baldrige National Quality Award—the nation’s highest presidential honor for performance excellence. St. David’s HealthCare is the third-largest private employer in the Austin area, with more than 10,200 employees

ECPR has handled all media relations, including proactive and reactive crisis communications, for St. David’s HealthCare for more than 15 years. We have also provided event planning services and extensive video production.


Each year, ECPR develops an earned media (publicity) plan for the following year in concert with St. David’s HealthCare’s organizational strategic and marketing plans for its Central Texas hospitals. Throughout the year, ECPR also conducts research to locate studies, trends and “news of the day” opportunities to leverage for greater media coverage. Earned media coverage typically ranges from local to regional and national, with coverage also in reputable trade publications.

In addition to proactive media initiatives, our team is on-site for crisis events, providing senior counsel on messaging and dissemination. ECPR also assists St. David’s HealthCare with high-level copywriting, management of an e-newsletter and video production, among other services.

St. David’s HealthCare’s media coverage continues to increase. Most importantly, statistics show that St. David’s HealthCare is the market leader in key service lines throughout the market, which illustrates that St. David’s is the preferred healthcare provider in this area.

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