Digital Strategy in Texas

Empowering Your Brand in the Digital Sphere

How It Works

ECPR Texas specializes in transforming your digital strategies into compelling narratives that captivate audiences and drive engagement. Our suite of digital offerings is designed to place your brand at the forefront of the digital landscape, ensuring you stay ahead in today’s fast-paced market. Discover how our tailored solutions can elevate your online presence.

Add one of our capabilities to enhance your communication strategy, or pair it with a custom video campaign to boost engagement. 

ECPR Texas Digital Offerings: 

NAVY: Our programmatic advertising tool uses first-party and third-party data to expand your audience and provides a native way to storytell. This tool is designed to meet your audience where they spend most of their time – on the internet.

VITALS: Our digital sentiment monitoring tool, VITALS, is invaluable for real-time tracking of online conversations across various platforms. This tool allows us to gauge public response to our PR initiatives or crisis communication. VITALS provides insights that guide our strategy.

Social Media Management: Elevate your brand with our expert social media service. We blend creative storytelling with analytical insights to boost your online presence. Our approach includes crafting engaging content, managing your community, and executing targeted ads. Let us handle the complexities of social media, turning your channels into engines of growth and connection.

Media Buying and Paid Social Advertising: ECPR Texas combines extensive experience in media buying with a strategic focus on paid social advertising. We adeptly navigate traditional and digital advertising landscapes, ensuring optimal placement and visibility for your campaigns. Our expertise lies in creating a balanced approach that leverages the strengths of various media channels, including targeted social platforms, for maximum impact and engagement.

Influencer Marketing Network: Beyond media outlets, our grassroots connections with Texas-based micro-influencers will be leveraged to amplify your message. This approach ensures that your brand is associated with credible and influential voices within the local community.

At ECPR Texas, we’re committed to driving your success in the digital age. Explore our digital offerings and discover how we can help your brand achieve its fullest potential online. Contact us today to start your journey toward digital excellence.

Meet Our Clients

samples of our work

Our Capabilities


ECPR Texas promotes Levente McCrary to chief operating officer

ECPR Texas proudly announces the appointment of Levente McCrary as chief operating officer, effective Jan. 1, 2024. A seasoned professional with 20 years of experience in public relations, McCrary has been an integral part of ECPR Texas since December 2009. In this new role, she will serve as the right hand to ECPR Texas CEO Kristin Marcum, overseeing the daily operations, administration, culture, consistency and quality of ECPR Texas.

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Over the last few years, ECPR Texas has undergone a digital transformation.

Since ECPR was founded more than 25 years ago, a lot has changed about how we serve our clients.  When I first joined the team, I spent hours standing at a fax machine and hand-delivering press releases.  Decades later, our clients still come to us with significant opportunities and challenges. They’re eager for their stories to be heard, and they want better connections in their communities and industries. Although some of these goals are the same today, many of the tools we have are new. 

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Austin Woman Magazine Change Makers

Austin Woman Magazine’s inaugural Change Makers issue highlights women in Austin community who are changing the city’s landscape for the better. ECPR Texas is proud to have our very own owner & CEO Kristin Marcum alongside seven individuals we are fortunate to work with daily. Take a look at the full ECPR Texas list below.  Take a look at the full ECPR Texas list below.

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Austin Business Journal’s Power Players List

Austin Business Journal released their 2023 Power Players list of 110 people who wield the utmost influence in Austin. ECPR Texas is proud to have our very own owner & CEO, Kristin Marcum, make the list and have ten additional individuals we are fortunate to work with daily. Take a look at the full ECPR Texas list below.

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Connectors – A Spotify Playlist Series

Music is one of the original forms of storytelling ECPR Texas x Connectors is a playlist series on Spotify where Texas business leaders, dignitaries, community advocates and our staff amplify their story through curated playlists. As connectors at ECPR Texas, our mission is to thread the work of our clients and its leaders to showcase the difference they are making in Texas.

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Texas School for the Blind and Visually Impaired (TSBVI)

The Texas School for the Blind and Visually Impaired (TSBVI) is a leading center of educational expertise and resources for Texas students who are blind, visually impaired or Deafblind. TSBVI works in partnership with schools, families, communities, and organizations to transform outcomes for students. Like many educational institutions across the country, TSBVI was faced with critical staff shortages and a lack of new applicants. TSBVI began working with ECPR Texas in January 2023.

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Unlocking the Potential of Local Influencers and Micro-Influencers for Texas businesses

In recent years, local influencers and micro-influencers have become increasingly popular as a key component of social media marketing strategies in Texas. These individuals, who typically have smaller followings than celebrity influencers but higher engagement rates with their local community, have proven to be a valuable resource for brands looking to build their presence locally.

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From press to posts: Best practices for sharing earned media on social media

If you’ve recently earned some great media coverage for your business or brand, congratulations! You’ve just achieved something that many companies strive for but don’t always attain. But don’t stop there. To make the most of your earned media, you need to share it on social media. Here are some tips on the best ways to do that. 

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How to change the business landscape and the conversation around corporate social responsibility

It can seem daunting to break through the noise, both metaphorically and literally, of SXSW. This is where ECPR Texas can offer our local knowledge, leverage our connections, and help plan and execute a winning strategy to ensure your organization makes the most out of SXSW.

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Texas Library Association

The Texas Library Association (TLA) hired ECPR Texas in January 2022 and our solution was to form a grassroots coalition called Texans for the Right to Read and execute a public information campaign in opposition to the current push by Texas’ elected officials to ban books from Texas libraries. The goal of this coalition was to bring enough awareness to the issue that should it end up in the 88th Texas legislative session, there would be organized opposition ready to act. 

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