Digital Strategy in Texas

The Texas School for the Blind and Visually Impaired (TSBVI) is a leading center of educational expertise and resources for Texas students who are blind, visually impaired or Deafblind. TSBVI works in partnership with schools, families, communities, and organizations to transform outcomes for students. Like many educational institutions across the country, TSBVI was faced with critical staff shortages and a lack of new applicants. TSBVI began working with ECPR Texas in January 2023.

Social media content plays a crucial role for businesses and organizations aiming to communicate with their current audiences and interact with potential new followers. Across different platforms, individuals may engage in networking opportunities, read up on current events or share photos and videos to connect with others.

In recent years, local influencers and micro-influencers have become increasingly popular as a key component of social media marketing strategies in Texas. These individuals, who typically have smaller followings than celebrity influencers but higher engagement rates with their local community, have proven to be a valuable resource for brands looking to build their presence locally.

Regardless of the industry you find yourself in, you likely have recurring meetings on your calendar, either in-person or virtual. Meetings provide time to connect with your coworkers, present new ideas to a client or have a conversation with a prospective client. Proper meeting etiquette can make a difference in determining the success of a meeting.

If you’ve recently earned some great media coverage for your business or brand, congratulations! You’ve just achieved something that many companies strive for but don’t always attain. But don’t stop there. To make the most of your earned media, you need to share it on social media. Here are some tips on the best ways to do that. 

It can seem daunting to break through the noise, both metaphorically and literally, of SXSW. This is where ECPR Texas can offer our local knowledge, leverage our connections, and help plan and execute a winning strategy to ensure your organization makes the most out of SXSW.

The Texas Library Association (TLA) hired ECPR Texas in January 2022 and our solution was to form a grassroots coalition called Texans for the Right to Read and execute a public information campaign in opposition to the current push by Texas’ elected officials to ban books from Texas libraries. The goal of this coalition was to bring enough awareness to the issue that should it end up in the 88th Texas legislative session, there would be organized opposition ready to act. 

In March 2021, ECPR received a phone call from the Austin Chamber of Commerce looking for a couple of months of media relations help as they searched for a new internal communications lead. Given ECPR’s close relationship with the Chamber, we were happy to help one of the most valued and respected organizations in the region bridge the gap for a few months.

It’s incredible to look back and see how our local campaign to bring Major League Soccer to Austin grew into the city’s first full-fledged major league sports team, and one complete with pyrotechnics, famous celebrity owners and all the hoopla and fanfare that accompanies pro sports.

ECPR has worked with the Foundation to increase awareness for the Texas Legislature to create additional funding streams for civil legal aid. To further the effort, ECPR has organized several press conferences at the Capitol with leaders of the Access to Justice community, members of the Texas Supreme Court and Texas legislative leaders.