Over the last few years, ECPR Texas has undergone a digital transformation.

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Since ECPR was founded more than 25 years ago, a lot has changed about how we serve our clients. 

When I first joined the team, I spent hours standing at a fax machine and hand-delivering press releases. 

Decades later, our clients still come to us with significant opportunities and challenges. They’re eager for their stories to be heard, and they want better connections in their communities and industries.

Although some of these goals are the same today, many of the tools we have are new. 

Over the last few years, ECPR Texas has undergone a digital transformation. 

We are increasingly leveraging digital platforms for communication, media outreach and data analysis. 

We are blurring the lines between public relations and marketing, with an increasing emphasis on integrated campaigns that align messaging and goals. 

And we are using data-driven insights at all stages of client campaigns, from tracking performance to understanding audience behaviors and measuring sentiment following a crisis. 

We are proud of how ECPR Texas has evolved to ensure we provide the highest quality strategies and service, and we will continue to push ourselves to find new offerings to bring to the table in 2024. 


Insights article was written by Kristin Marcum, owner and CEO of ECPR Texas.

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