Social togetherness: Four ways to put your social media to work

In a time of rapid change and uncertainty, people gather information any way they can. And, in an era when social media rules, your customers turn to your digital channels for answers as well. Consider what they will find valuable—facts, guidance and connection—and keep that in mind for your online engagement strategy. Here are four […]

Connecting with video while social distancing

The best way to reach a wide section of our community while social distancing is via video. A recent study by HubSpot shows that 54% of consumers want to see more video content from a brand or business they support. These numbers will likely only increase in these challenging, isolating times. Many of our companies have important […]

Leadership and communication with staff is more important than ever

Amid the COVID-19 pandemic, businesses must shift the way they operate—often adjusting day-by-day. With social distancing and working from home as necessary precautions, this new norm significantly decreases face time with company leadership. Because of these uncertain times, what is certain is that we want to hear from our bosses. Now, more than ever, leadership […]

We’re adapting. It’s how we connect.

This is undoubtedly a moment unlike we’ve ever seen. That said, we’ve weathered other big challenges alongside the Texas business community, and we will come through this together. While many urgent matters show up at your doorstep seemingly every hour, it’s important to take a broad view on the biggest picture of your communications, which […]

Nobody likes the “grammar police” (except us)!

We all know a “grammar nerd.” I’ll confess, I’ve been a “grammar nerd” since my early days as a TV reporter. I’ve even been known to correct people’s grammar in their texts and tweets. (Think Ross Gellar from “Friends.”) Sure, text messages and tweets don’t have to be perfect, but in my book—if it’s wrong, […]

At ECPR, we LOVE what we do!

In order to fully immerse oneself in work, to consume it like a box of chocolates, you’ve really got to love it—and the people for whom and with whom you do it every day. This Valentine’s Day we’re showing our admiration and affection for our amazing clients and colleagues who believe in us, surprise us […]

Evolution of a brand

Every company should critique its brand regularly, as the marketplace and design trends change. But a small-scale refresh can be beneficial as often as every five years because simply refining or adding to color palettes or typography can go a long way to keep your brand relevant. This fine-tuning can avoid the investment of time […]

Public speaking doesn’t have to be an obstacle to your goals

“According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that seem right? That means to the average person, if you have to go to a funeral, you’re better off in the casket than doing the eulogy.”  Jerry Seinfeld A Chapman University survey finding that […]

Celebrating the fastest 25 years imaginable

In some ways, 1995 seems like a million years ago, in other ways, it’s yesterday. I’m just as surprised as anyone that we’re celebrating our 25th year in business this year. All companies marking such an important milestone know that they must evolve to continue to thrive. This public relations agency has taken that idea […]

Best of the decade

Since 1995, ECPR has been dedicated to developing and delivering measurable communication strategies that align with our clients’ objectives. In this decade alone, our firm has been behind some of the biggest projects that have shaped Austin (and Texas) into the incredible place we know today. From media relations and legislative efforts to event planning […]