Public relations professionals don’t scare easily. We handle tight deadlines and breaking news as part of our daily routine. However, there are a few things that keep even the most experienced PR practitioners up at night.
Just in time for Halloween, we’ve gathered some PR horror stories from around the industry:
- Industry leaders and tweets “gone wild.” A few years ago a major retail chain’s CEO tweeted out controversial remarks prior to a live press event. Their PR team had to play damage control for weeks afterwards.
- Public shaming over spelling mistakes. One ECPR staffer read about a PR professional who regularly pitched family and lifestyle bloggers. After building a relationship with a major influencer, the practitioner discovered they had spelled the blogger’s name wrong in an email…after the blogger tweeted out the mistake.
- Live events and miscommunication. Another ECPR staffer read a story about a public figure who was scheduled to give on-camera remarks. The problem? The speaker didn’t know they were expected to speak.
Give us a haunted house or zombie apocalypse any day. In our industry, the true horror stories are much scarier.
Want to share your own PR horror story? Tweet us or post to our Facebook page.
Happy Halloween!
